The Google Review Strategy That Gets 10+ New Reviews Every Month

Most contractors have 15-30 Google reviews. Their top competitor has 200+. The difference isn't that the competitor does better work. It's that they have a system.

Why Reviews Matter More Than You Think

For home service businesses, Google reviews directly impact: - Map pack ranking: More reviews = higher position - Click-through rate: Businesses with 50+ reviews get 3x more clicks - Trust for high-ticket decisions: Homeowners spending $5,000-$25,000 research reviews heavily - Conversion rate: A 4.8-star rating with 100+ reviews converts 40% better than a 4.2-star with 15 reviews

The System That Works

The best review strategy has three components:

1. Timing: Ask at peak satisfaction — immediately after a job well done, not days later when the feeling has faded.

2. Friction removal: Send a direct link that opens the Google review form. One tap. No searching, no logging in.

3. Follow-up: If they don't review within 48 hours, send one friendly reminder. That's it — respectful, not pushy.

Automate It

Manual review requests fail because humans forget. Our clients automate the entire process: when a job is marked complete in the CRM, a review request fires automatically. The result? 8-15 new reviews per month, consistently.

In 6 months, you go from 15 reviews to 75+. In a year, you're at 150+. That's the kind of social proof that wins $20,000 roofing contracts and $15,000 renovation projects.